How How We Scaled a Beam Renovation Company Within 30 Days Through Smart CRO

Back From Black was running Google Ads for over 9 months with average results until they worked with us and saw a sudden spike in Conversion Rate (143%) within 30 days.

188
Conversions

£5.15
Cost Per Conversion

260%
Increased ROI

Don’t worry, it’s FREE

[The Growth Plan]

A general overview of
Back From Black
Back From Black serves homeowners and period property owners across the UK with expert beam renovation. Known for a dust-free process and craftsmanship built over 28 years, they restore beams while preserving character and adding value.

Before

Dec 1 - 31, 2024:

After

Jan 1 - 31, 2025:

The Spotlight

Winning data, built from calculated research
We’ve conducted over 1,167 A/B tests across hundreds of campaigns so you don’t have to.
We’ve already done the hard part. Now you get to skip the guesswork and scale faster.
Nick Sinclair
Owner, Back From Black

If you haven’t chosen the right marketing agency, you’re likely missing big opportunities. I once relied on a mediocre team, but Xcelerate changed everything. They’re driven, hands-on, and constantly refining to stay ahead. Their support is available when you need it, and they treat growth like a shared goal. Working with them feels collaborative, reliable, and energising, a long-term partnership that keeps your business moving forward with confidence.

Limited to three per week

Remove the guesswork with our database of 143+ businesses

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.